Wildberries is Russia's largest marketplace and offers a massive sales potential to brands with hundreds of millions of monthly visitors.
In this guide, we explain the sales process on Wildberries step by step.
What is Wildberries?
Wildberries is a marketplace operating in Russia and neighboring countries, a leader in fashion and consumer products.
Who Can Sell?
- Textile brands
- Cosmetics manufacturers
- Shoe and accessory companies
- Home textile manufacturers
- Toy and lifestyle brands
Sales Process Steps
Product Analysis
In-demand products, category volumes, and competitive prices are determined.
Barcodes and Chestny ZNAK
Necessary labeling is prepared and brought into compliance with legal requirements.
Logistics Planning
Products are sent to Wildberries FBO warehouses in Russia.
Listing and SEO
Products are published with professional visuals and SEO-friendly descriptions.
Advertising and Optimization
Sales momentum is increased by using in-marketplace ads.
Advantages of Wildberries
- Very high traffic potential
- Wide and extensive delivery network (PVZ)
- Fast scaling capability
- Strong algorithm support
Things to Consider
- - Management of return rates
- - Stock and supply planning
- - Advertising budget optimization
- - Regional warehouse distribution (FBO)
Selling to Wildberries from Turkey
The most important advantages for Turkish companies:
Conclusion
Wildberries is an important growth channel for brands with the right operation. However, success is only possible by managing the operation professionally, not just by uploading products.