Why Russia Market?

Russia, with its massive population exceeding 140 million, is one of the largest consumer markets not only in its region but in the world. In a country where internet penetration exceeds 85%, there are over 100 million users shopping online.

During and after the pandemic, the habit of online shopping grew exponentially, and today the e-commerce market volume has exceeded 100 billion dollars. The coverage areas of giant marketplaces such as Wildberries, Ozon, and Lamoda, expanding even to the most remote regions of the country, have carried daily order numbers to millions.

• 30%-40% e-commerce growth potential annually
• Millions of package shipments on average every day
• Record-high use of digital payment systems instead of cash

The withdrawal of global giants and many European brands from the market created the need to fill a massive gap. Although there is a density of Chinese products, the concept of “Made in Türkiye” has always had a premium perception to the Russian consumer in terms of quality, stitching patterns, and design harmony.

Compared to Asian products, the high standards of Turkish goods and a style close to the European school are among the top choices of consumers. Turkish brands have serious credibility in many categories such as textiles, cosmetics, home electronics, and home living.

• Turkey's unique advantage on the Quality/Price axis
• High capability in fast fashion and design
• Familiarity with the Turkish brand perception established for years through suitcase trade (B2B)

The success of e-commerce in a country with the largest geography in the world like Russia depends on the logistics ecosystem. Russia solved this problem with the PVZ (Order Pick-up Points) model.

Today there are more than 80,000 delivery points across the country. The consumer places an order, directs their package to the nearest PVZ point, tries the products in the fitting rooms there, and only buys them if they are sure they fit or if they like them.

• Consumer confidence to fill the cart thanks to the "Try and Buy" system
• Elimination of the obligation to wait for the courier at home
• Very high e-commerce conversion rates

Competing successfully as a new brand in the European market (Amazon, Zalando, etc.) today requires a very costly advertising budget and fighting within low profitability margins. The market is saturated, and the players are established.

On the other hand, in the Russian market, with a properly established Consignment model, transparent tax management, and the right marketing plan, it is much easier to reach high sales volumes and capture strong profit margins in foreign currency.

• Rapid digitalization of the Russian market against Europe's 5%-10% growth
• Effective ranking algorithms so your brand is not lost among giants
• Original and licensed Turkish production perception generating direct sales closures