For many manufacturers and brand owners wishing to expand into the Russian market, the first question is: 'Can I sell in Russia without setting up a company?' The answer, with the right operational model, is yes.
Establishing a company in Russia is not necessary in the initial phase for every brand. Especially for manufacturers who want to test the market, operational partnership and consignment models offer a much lower-risk starting point.
What is the Consignment Model?
In the consignment model, the manufacturer sends their products to the operational partner. The products are offered for sale in Russia, and as sales occur, payments are transferred to the manufacturer. Thanks to this model:
- Large upfront investment is not required.
- The obligation to establish a Russian company is eliminated.
- The market can be tested.
- Brand awareness can be established.
How Does the Operation Work?
Product Analysis
The suitability of the products for the Russian market is evaluated.
Logistics
Products are shipped to Russia.
Listing
Products are published in professional shops on marketplaces like Wildberries, Ozon, and Lamoda.
Sales
Products are offered for sale on marketplaces with millions of visitors.
Reporting
Sales are reported monthly and a payment plan is established.
Why Consignment Model?
- Lower financial risk
- Opportunity to test the market
- Establishing brand awareness
- Professional operations management
- Local team support
The Russia Market Entry Model
As Russia Market Entry, we manage the operations of brands in Russia end-to-end with our corporate infrastructure in Turkey and Russia. Whether you work through your company in Turkey or export directly; we build the right operation model for you together.
Conclusion
The first step to entering the Russian market is not always establishing a company. With the right operational model, you can test the market, scale your sales, and establish your own operation later.